Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
نویسندگان
چکیده
منابع مشابه
Do Not Cite without Permission
The impact of ideas and norms on world politics has received a good deal of attention in recent scholarship on international relations. Much of this effort was initially directed at engaging rationalist international relations theory on the causal and transformative impact of ideational forces vis-à-vis power and interest. But after gaining ground in this debate, idea scholars have now turned t...
متن کاملWhy Private Browsing Modes Do Not Deliver Real Privacy∗
Over the past few years, all of the major web browser vendors have embraced the concept of Privacy Enhancing Technologies (PETs), and added “private browsing” modes to their products. Publicly, the companies describe this feature as useful for consumers “shopping for a gift on a family PC” [14] or someone wishing to “to plan surprises like gifts or birthdays” [7]. The private browsing features ...
متن کاملWhy customers won't relate: Obstacles to relationship marketing engagement☆
a r t i c l e i n f o Due to the challenges associated with reaching consumers using traditional marketing approaches, firms increasingly rely on relational marketing tactics to increase customer patronage with the firm. Yet, consumers often actively avoid relational devices. Thus, firms have a heightened interest in factors that affect customer engagement in relationship marketing efforts. Thi...
متن کاملDraft: Please Do Not Cite without Permission
Nepal’s political system is in rapid transition following the end of the Maoist People’s War and overthrow of the King in 2006, and the subsequent formation of a Federal Democratic Republic in 2007. A radical-left coalition, led by a Maoist party in 2008, won an electoral majority (surpassing the two biggest parties that ruled the country in the post 1990 period). The conflict period animated t...
متن کاملWorking Paper DO NOT CITE WITHOUT PERMISSION
Attempts to develop open process standards, such as Rosetta Net, have had limited success in finding wide-spread adoption. Standardization of interorganizational business processes, previously viewed as aiding interorganizational collaboration, is shown to impede that collaboration in service contexts. We show that the modeling methods used to standardize inter-organizational processes fails to...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Interactive Marketing
سال: 2017
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2017.03.001